Zuzanna Sarapata

B2B marketing on LinkedIn

Publication date
3 min reading
Table of contents

    B2B marketing focused on generating lead sales is undoubtedly one of the increasingly popular options if a company's goal is to increase the effectiveness of its sales and online activities. Multi-channel activities should be a priority for every business owner - whether a sole proprietor or a large enterprise.

    B2B marketing on LinkedIn - which industries benefit the most?

    B2B Marketing on LinkedIn is mostly used by companies offering IT services, but also by corporate clients who want to get the best results from their activities. The representatives of the medical sector, construction, wholesale and retail trade, education, financial and automotive industries also use the potential of the popular social networking platform in their daily work. Employees of these companies effectively develop a network of professional contacts on LinkedIn and additionally strengthen their personal branding. These activities ultimately translate into new partnerships, contracts, and business agreements.

    Marketing on LinkedIn and B2B sales - how to generate sales leads on social media?

    What is B2B online customer acquisition about in practice? The main purpose of such an initiative is to increase sales and the range of a given company's operations. However, B2B communication is not the easiest thing to do. Therefore, we should remember to optimally adjust the type of communication to the B2B client, because only then the activities undertaken in social media will allow us to achieve the intended business goals.

    Moreover, it is worthwhile to make the message visually attractive by enriching the sent content with interesting infographics, presentations, or short video materials. In this way, we increase our chances of reaching a wider audience, who may become our potential customers.

    However, manually publishing posts, sending out hundreds of invitations a day, or personalising in-mail messages on portals such as LinkedIn requires many hours of work, therefore it’s worth considering using marketing automation tools, which significantly facilitate and accelerate the aforementioned activities.

    Tools for B2B marketing on LinkedIn

    Most B2B companies generate sales leads on LinkedIn, but either don’t have the capacity to handle all of the potential customers or simply can't manage them properly. In such a situation, marketing automation tools are an ideal solution, thanks to which many processes can be accelerated and optimised.

    Among the tools available on the market based on streamlining activities on LinkedIn, companies mostly opt for LinkedIn Recruiter, LinkedIn Sales Navigator, and Sales Robots. The former is mainly dedicated to HR professionals, while the latter two are ideal for various industry and service sectors. Sales Navigator, LinkedIn's premium package, allows you to search for business contacts efficiently using advanced filters, while Sales Robots reach more people interested in your company's offer even more precisely. This saves time for sales staff, who in the past would have spent on traditional methods.

    It is therefore worth exploring the topics of marketing automation and lead generation a little closer to better understand that B2B marketing on LinkedIn and everything directly related to it is the basis for the development of almost all modern companies. With each passing year, new technologies and new applications emerge to support sales processes. Linkedin is the perfect place where all the activities described in this article can be successfully practised at the highest level!

    For more information about the capabilities of Sales Robots, please visit salesrobots.pl.